Jumbotron

The whole idea of gigantic video screens intrigues me. There's something about seeing a L’Oreal spokesperson’s head 10 times its usual size that makes me want to run out and buy hair color.

I wonder about those TV screens. Sometimes you see a single one as a billboard substitute - in those instances you have to be careful while driving by them. You may think it’s a static billboard advertising Ford's F Series trucks. Then all of a sudden it changes to ladies in lingerie advertising Victoria’s Secret’s new “wonder” product. Could be a driving hazard!

Remember 10 years ago when the coolest billboards were those that flipped through three different ads with Venetian blind type strips – such simple things impressed us then. It’s funny that time-shifting and PVR’s are becoming so popular because you can skip through commercials – but during driving, we don’t have our remotes, and we have to watch commercials on the jumbotron while driving! You know those advertisers well get you somehow.

But what about the city squares that have six TV screens at once - what are you supposed to look at? It’s just sensory overload! When you watch travel shows about big cities, they always show the city square with the jumbotron screens. What’s going on? Do we all have a lot of grey hair that requires some touch up, and this is the most direct way we can be told?