The Clever Swedes

Sweden is a great country – with their Olympic Gold medal winning Men’s Hockey team, disco favourites ABBA and euro-popettes Roxette, and the founder of the Nobel prize. Perhaps Sweden’s most notable contribution to Canada (other than Swedish Meatballs) is retail stores. Both IKEA and H&M are Swedish. There is something about fashion (whether for home or wardrobe) at discount prices that the Swedes do very well. It must be something they teach in Swedish schools – how to sell strange, and quickly replaceable items with unpronounceable names at cheap prices.